Wednesday, November 4, 2009

New Mexico Literacy Anti Tobbaco Contest

,Talk BackState’s Youth Disproportionately Affected by Tobacco Use

ALBUQUERQUE—The New Mexico Media Literacy Project announces a Call for Entries for its fourth annual Talk Back to Big Tobacco! Script and Storyboard Contest. The contest is seeking scripts written by New Mexico youth for 30-second radio and television commercials aimed at preventing tobacco use by children and teens.

With a chance to win $500 cash, the contest allows middle and high school students to use their creative voices to tell the deadly truth about tobacco. Scripts can focus on the dangers of smoking, the tobacco industry’s deceptive marketing tactics, or why so many young people choose to live tobacco-free lives.

In New Mexico, smoking rates are higher among high school students (26%) than among adults (21%).

“We’re especially interested in scripts aimed at youth from low-income households and rural communities, Native American youth, LGBT youth, and youth with disabilities,” says Windy Gay, the contest director. “These young people are disproportionately affected by tobacco use in New Mexico.”

Gay points out that over 30% of Native American youth in the state use commercial tobacco. “And among youth from low-income families, smoking rates climb to about 40%”.

Contest rules allow New Mexico residents between the ages of 12 and 18 to participate. Entries must be postmarked by December 4, 2009.

A panel of media and tobacco prevention experts will select eight contest winners—four TV storyboards and four radio scripts. In addition to the $500 cash prizes, winners have a chance to win $2,500 if their ad is chosen for statewide radio or TV broadcast.

The winning radio scripts will be produced at KUNM-FM, and the winning TV storyboards will be produced at Albuquerque Community Access Channel 27. The completed ads will premiere at the Oscar-style Fame & Shame Awards in Albuquerque on May 8, 2010.

The Talk Back to Big Tobacco! Script and Storyboard Contest is sponsored by the New Mexico Media Literacy Project, and funded by the New Mexico Department of Health’s Tobacco Use Prevention and Control (TUPAC) Program.

For complete contest rules, entry forms and resources visit or call 505-858-8897.

Connie Gotsch Host Write On Four Corners KSJE FM, Farmington NM Author two award winning novels Snap Me a Future and A Mouthful of Shell available

Always in Print ‘Cuz They’re Print on Demand!

And now out! Belle’s Star,’ a youth novel from Artemesia Press at and, and through your local book store.

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