New Mexico Book Association Workshop

For Immediate Release:
Red Hot Internet Marketing for Authors & Publishers
with Penny Sansevieri
Presented by SouthWest Writers (SWW)
and New Mexico Book Association (NMBA)
Saturday, October 18, from 9:00 am to 4:30 pm
New Life Presbyterian Church
5540 Eubank NE
Click Here for Map

Cost: $79 for SWW/NMBA members, $99 for nonmembers
Fees include a box lunch and Penny's book "Red Hot Internet Publicity"
Call to reserve your spot: SWW office, 265-9485 or email Rob Spiegel: robspiegel@comcast.net, or for more information go to www.southwestwriters.org or www.nmbook.org
Have you written a book and now realize that marketing it is as hard – or even harder? Marketing professional Penny Sansevieri is dynamic, exciting and informative. She knows that marketing your book in today’s saturated market (800 books are published every day) can leave you frustrated. She will turn your frustration into determination and optimism – and make you laugh all the way.
Penny says that what once worked (traditional press kits and press releases) no longer work. And newspapers, radio and TV are reducing or eliminating the time and space devoted to authors and book reviews. The INTERNET is now the best road to your book’s success. But how? When? (Hint: Long before you think.) Why? Penny will tell you.
Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour.
WORKSHOP AGENDA
9:00 - 9:30 am Book Marketing in a Web 2.0 World: how the Internet has changed how we market books
9:30 - 10:30 am Getting ready to go to market: book reviews, press rooms, press kits and media
Break
10:45 - noon Press Releases: The new rules of press release writing.
Lunch
1:00 - 1:30 pm Creating a web site that ROCKS!
1:30 - 2:15 pm Internet marketing overview: the ins and outs of marketing yourself online
2:15 - 2:45 pm Creating a blogging campaign that sells books!
Break
3:15 - 4:00 pm Using Social Networking Sites to get noticed: which ones are the best sites to use, should you be on all the social networking sites? Is Facebook still just for college kids?
4:00 - 4:30 pm Putting it all together, developing your Internet marketing plan

All welcome, bring a friend!

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Connie Gotsch www.conniegotsch.com Host Write On Four Corners KSJE FM, Farmington NM www.ksje.com Author two award winning novels Snap Me a Future and A Mouthful of Shell available www.dlsijpress.com

Always in Print ‘Cuz They’re Print on Demand!

Coming in 2009, Belle’s Star,’ a youth novel from Artemesia Press at http://www.apbooks.net